نشریه پژوهش های پیشرفت و تعالی
سال ششم شماره 3 (پاییز 1402)

The main purpose of this research is to investigate the role of toxic leadership on leader-member exchange, the moderating effect of professional ethics and political skill on the aforementioned relationship, and the effect of leader-member exchange on work effort and emotional commitment. The present research is included in the category of correlational descriptive research. The statistical population of this research includes 300 employees of Isfahan University of Medical Sciences' Cultural Student Vice-Chancellor in 2019, and 169 people were selected as a sample through simple random sampling. The data collection tools are standard questionnaires whose validity was checked by academic experts and face validity by a number of respondents and the Cronbach's alpha value for all of them was higher than 7. Was. To test the assumptions and validity of the conceptual model of the research, the structural equation modeling method was used with the help of partial least squares method (Warp PLS). The results showed the significant effect of toxic leadership variable on leader-member exchange, leader-member exchange on emotional commitment and emotional commitment on work effort. On the other hand, the moderating role of professional ethics and political skill in the relationship between toxic leadership and leader-member exchange was confirmed. Finally, there is a (meaningful) relationship between leader-member exchange and work effort through emotional commitment.

The purpose of this research is to investigate the impact of marketing intelligence on start-up organizations with the role of mediating organizational learning. This research is an applied study with a descriptive-survey method. The statistical population of the research includes all managers and marketing officials in manufacturing and service factories in Parand industrial town in Tehran province, which include 180 people. The sample size was estimated to be 123 people by Cochran's formula and they were selected by simple random method. Research data were collected by questionnaire and analyzed using SPSS software and multivariate regression test. The face and content validity of the questionnaire was estimated and the reliability of the instrument was measured by Cronbach's alpha coefficient, which was more than 0.70 in all questionnaires and dimensions. The results of the research showed that organizational learning has been more effective than marketing intelligence on the success of marketers and marketing managers of start-up organizations. The exact results indicate that organizational learning in dimensions; The total success in marketing, market analysis and selection of target markets has been stronger than marketing intelligence, but marketing intelligence only in two dimensions; The combination of marketing elements and marketing efforts has been more powerful than organizational learning.

The aim of the current research is to analyze the effective management factors in the context of information technology on the success of the implementation of intelligent systems in the hospital. This research is descriptive and correlational. The statistical population of the research is considered to be managers and vice-presidents of universities of medical sciences and hospitals in Tehran, and a sample of 90 people was selected and a questionnaire was compiled using simple random sampling. The content validity of this questionnaire has been confirmed by several professors in this field and its reliability was also confirmed with the help of Cronbach's alpha test. In order to analyze the data, descriptive statistics and inferential statistics were used. The results of the research confirm all the hypotheses and show that the management components in the context of technology management (including planning and organization, implementation and support as well as monitoring and evaluation) have a positive effect on the success of the implementation of intelligent systems in the hospital. and direct.

he strategy of creating customer loyalty is one of the most basic and necessary strategies that companies and economic activists should put at the top of their work. To maximize the effectiveness of affiliate marketing, the seller must coordinate the level of affiliate marketing activities with the level of customer participation. Not knowing that customers can create value for companies in ways other than buying causes the company to either invest insufficiently in the value of customer participation or, by investing too much, waste valuable marketing resources and incur unwanted costs. impose on the company. In order to investigate this topic: Do relational links have a significant effect on the value of customer participation? What are the appropriate criteria for measuring the value of customer engagement? Do the components of customer participation have an effect on customer retention? What is the relationship between the components of customer engagement? The present research was carried out. In this research, it was tried to examine and analyze the main factors in customer participation and to study the effect of relational links on the value of customer participation in Sepeh Bank.

In the present research, which was based on a survey of 400 consumers of Ramek dairy products, an attempt was made to investigate the role and impact of advertising on the brand of Ramek company. For this purpose, a questionnaire consisting of two parts was prepared, the reliability of which was obtained using Cronbach's alpha method of 82%. Hypotheses were tested with t, homodistribution, Bernoulli and chi-square tests and using SPSS statistical software. The results show that the statistical sample of the research is homogeneous and is consistent with the reality of the society, and more than 62% of the respondents have been familiar with Ramek products for more than four years. Nearly 50% of respondents consider quality to be the most effective factor in choosing dairy products. Advertising along with availability, price and packaging have been the next effective factors in this choice. According to the opinion of the participants in the advertising research, it has had a positive effect on the introduction of the Ramek brand.

In today's competitive environment, the life and survival of the organization is related to the implementation and use of digital transformation tools in the organization. But one of the most important issues is to clear the ambiguities of this issue in the insurance industry. The current research was conducted with the aim of investigating the obstacles and challenges in the field of digital transformation using the method of content analysis. The research method of this research is applied research from the objective point of view and qualitative research from the data collection point of view. The research community includes the review of existing articles and the statements of insurance experts (listed on the sites) and the validation of those statements through five industry experts in the form of a questionnaire in the subject area of digital transformation challenges. The results of the research and analysis of the relevant data place the challenges in two general categories. According to the findings of the research, the challenges of digital transformation are divided into two internal and external parts, each of which includes several categories. Finally, solutions have been provided to solve the challenges of the subject.

In this research, by reviewing the subject literature and comparative analysis of electronic readiness evaluation models (E-Readiness), a conceptual model was developed to measure the readiness of organizations to accept, use and benefit from information and communication technology. This model includes 6 main criteria (emphasis and commitment of senior management, information technology policies and strategies, specialized aspects of management, development of information technology human resources, information technology infrastructure and information technology-based processes) and 24 sub-criteria related to each of the six main criteria. The validity of this model was done by obtaining the opinion of experts and conducting preliminary validation statistical tests. Then, using the ANP analysis process and the method of pairwise comparisons, and using the Super Decision software, the criteria, sub-criteria and their weighting were evaluated. Further, in the field study, the mentioned model was used to evaluate the preparedness of the studied organizations. The status of these organizations is better than the other fields in terms of top management's commitment to the use of information technology in organizations, the specialized dimensions of management and information technology policies and strategies in organizations. In addition, the organizations do not have a favorable situation in the rest of the fields. But since in terms of the commitment of the top management to the use of information technology in the organization, the policies and strategies of information technology in the organization and the specialized aspects of management have a relatively favorable situation.